1. Me
  2. Motion Graphics
  3. DUBS — Safety Explainer Animation for a Teen Gamer Chat App

DUBS — Safety Explainer Animation for a Teen Gamer Chat App

DUBS — Safety Explainer Animation for a Teen Gamer Chat App


Project Overview

DUBS is a social platform designed to help teen gamers connect and team up with others who share their gaming interests, making clarity and trust especially important in its safety communication.

The goal of this project was to help teen gamers understand how to chat safely on DUBS by recognizing red flags and practicing responsible online interactions — all within an engaging, fun, and age-appropriate animated format.

Process & Collaboration

Working closely with the marketing and design teams at Side, I received the initial script and early character concepts. To strengthen clarity and tone, I refined character selection and developed additional character and object illustrations that fit seamlessly within DUBS’ established visual language.

I collaborated with designers to extend existing illustration systems into motion, contributing new visual elements while maintaining consistency with the product’s overall aesthetic.

Motion, Sound & Voice Direction

I animated the full explainer, focusing on pacing, clarity, and visual hierarchy to ensure safety concepts were easy to understand for a young audience.

To support audio production, I introduced placeholder sound effects and participated in voice recording sessions, offering direction on tone and delivery to ensure the message felt friendly, clear, and trustworthy.

Final sound design and music were produced by Side Global.

My Role

  • Visual Development: Designed original characters and objects aligned with DUBS’ illustration system
  • Motion Design & Animation: Animated the explainer to communicate safety concepts clearly
  • Audio & Voice Input: Provided sound references and voice direction during recording sessions
  • Cross-functional Collaboration: Worked closely with product, marketing, and design teams

Outcome

The final animation became a core safety communication asset for DUBS, supporting a positive and secure experience for teen users by making critical guidelines approachable and easy to understand.

Mobile-optimized vertical version: