Designed social media visuals for DUBS to announce new app features and in-app events, translating product updates like “Coach Kyle AI,” “Hot Lobbies,” “Voice Chat,” and “Sticker Collecting Game” into clear, engaging, platform-ready visuals. Also created App Store Custom Product Page screenshots highlighting live influencer-hosted lobbies and real-time fan participation.
Early-stage visual exploration focused on transforming the DUBS logo into a dynamic app launch splash screen. The work explores multiple close-up compositions and transition ideas that were ultimately not launched.
The Happy Map serves as FUNetix's comprehensive project management and organizational tool. Reflecting the dynamic essence of FUNetix, it embodies a fusion of diverse elements: a library, a garden, and a Silicon Valley campus. Just as FUNetix epitomizes boundless energy, human capital, and collaborative synergy, the Happy Map encapsulates this ethos through its visualization. It symbolizes purpose-driven efforts, coordinated teamwork, and incremental progress, leading to systematic organization and exponential influence potential. This map is not merely a tool but a manifestation of FUNetix's vision—a testament to its commitment to literacy and education. As users navigate through its intricate pathways, they embark on a journey akin to a 12-hour flight to literacy, guided by the collective efforts of a dedicated team. With each milestone achieved, the Happy Map celebrates the transformative power of knowledge and the fulfillment of each child's educational voyage.
To encourage exploration and engagement, I designed interactive portals within the Happy Map. These clickable portals seamlessly transport users and website visitors directly into the FUNetix App.
A visual exploration for a home-care service concept, focused on conveying warmth, trust, and human connection. The direction explored how lifestyle photography (generated by AI) of caregivers and patients could be integrated into a “home” icon shape, visually reinforcing in-home care and emotional comfort. This exploration was created to test how brand imagery could communicate care, safety, and familiarity through simple icon-based compositions. (Concept work — not launched)

















































