RE / BRANDING

Eagle Promotions — Brand Identity System [Brand identity · Concept design · Social campaigns]

I designed the Eagle Promotions logo around the idea of transformation. As a company producing promotional products—from t-shirts and mugs to tote bags—Eagle Promotions turns blank materials into useful brand expressions. Inspired by origami, the logo uses polygonal line work to suggest how a single sheet can be thoughtfully folded into many forms, symbolizing flexibility, craftsmanship, and creative potential. The geometric eagle mark reflects this process of shaping raw materials into impactful products, while maintaining a clean and adaptable visual system. I extended the identity into social media visuals that reinforced the brand’s structured yet creative character.

X Branding — Brand Identity System [Brand identity · Concept design · Social campaigns]

I created a flexible brand identity system for X Branding centered on the idea “Find Your X,” a framework for defining what makes each brand unique. The work included logo design, tagline development, typography, color palette, and brand guidelines, with motion and animation styles extending the identity beyond static use. I introduced the concept of treating “X” as a variable, allowing its visual form to adapt across luxury, entertainment, sports, and wellness contexts while preserving a cohesive system. To demonstrate this flexibility, I developed social media campaign concepts tailored to each industry’s audience, tone, and visual language.

Company

TV shows