DUBS — Animated Introduction to the Sticker Collection Feature

Project Overview

DUBS is a social platform designed to help teen gamers connect and team up with others who share their gaming interests. This project focused on introducing the new sticker collection feature through an engaging animated video. 

The goal was to clearly demonstrate the feature’s functionality while making the experience fun, interactive, and aligned with the app’s playful style.

My Role & Impact

I took the provided storyboard and script from the marketing team as a starting point and elevated the animation by adding new scenes, characters, and a variety of motion elements, creating a richer, more dynamic experience. I developed new illustrations using existing DUBS assets and added supporting elements while maintaining full consistency with the app’s visual language.

I also produced the voiceover, sound effects, and music using AI, ensuring that the audio matched the energy, tone, and style of the visuals. One of the challenges was continuously updating illustrations as the team made adjustments to characters, which required careful attention to maintain cohesion across the animation. The final video was fully approved by the team without removing any of the enhancements, highlighting both creativity and collaborative alignment.

Key Takeaways

• Expanded a basic storyboard into a dynamic, multi-character animation while maintaining brand consistency
• Designed and integrated new illustrations and motion elements to enhance engagement and storytelling
• Produced full audio design (voiceover, sound effects, and music) using AI, achieving a cohesive and polished final video
• Managed iterative updates efficiently as characters and assets evolved, ensuring seamless visual consistency

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