Morning News Opening Title Sequence

Project Overview

This opening title sequence was created as an original concept for a morning news program. The creative direction centers on a familiar daily ritual: watching the news while having breakfast. Breakfast objects become narrative devices, with headlines and program information emerging naturally from everyday morning moments.

The sequence transforms ordinary items into visual storytelling elements — news text appearing inside an egg yolk, rising through steam from a teapot, resting on a coffee saucer, or revealed within bread, cheese, and olives. The animation concludes with a clock displaying the program’s name and airtime, reinforcing the rhythm and routine of the morning.

Concept & Visual Approach

The visual language blends stop-motion–inspired pacing with motion graphics animation to create a tactile, approachable tone. Real-world textures and photographed objects ground the sequence in realism, while animated transitions ensure clarity, flow, and broadcast readability.

All visuals, motion design, and narrative structure were conceived and executed as a single, cohesive system, with Turkish-language headlines designed specifically for the show’s audience.

My Role & Responsibilities

• Concept Development: Created the core idea, narrative structure, and visual metaphors
• Art Direction & Photography: Produced and curated imagery used throughout the sequence
• Motion Design & Animation: Designed and animated all transitions, text reveals, and timing
• End-to-End Execution: Owned the project from concept through final delivery