Commercial Break Bumper (Broadcast Motion System)

Project Overview

This short animation was created as a commercial break bumper for Kanal Sokak TV, designed to signal the transition from programming to advertisements in a clear and visually engaging way.

Rather than relying on a generic “break” bumper, the animation integrates the channel’s visual identity directly into the motion system to create a more cohesive and recognizable on-air experience. The scene features a stylized street environment with a large 3D channel logo as the focal point, reinforcing brand presence at a key transition moment.

Design & Motion Approach

The camera movement introduces the environment before tilting toward the logo, where color and motion emerge from the mark itself. The logo — designed as a location-pin form — becomes an active visual element, releasing color as part of the transition into the commercial break.

The animation was designed to be short, repeatable, and adaptable for frequent broadcast use, balancing visual interest with functional clarity.

My Role & Responsibilities

• Motion Design & 3D Animation: Created all animation, camera movement, and visual effects
• Broadcast System Design: Designed the bumper as part of a cohesive on-air motion system
• Sound Design: Added sound effects to support motion and transitions
• Brand Integration: Adapted the existing channel logo into a motion-led broadcast element

Note: The channel logo was provided by the client and was not part of my original design.