DUBS Creator Highlight Video (Social Media Motion Edit)
Project Overview
This project is a short-form promotional video created for DUBS, a social app for gamers, designed for TikTok and Instagram. The goal was to communicate what DUBS is and why it matters—quickly, clearly, and in a way that feels native to Gen Z social platforms.
Rather than presenting creators as a traditional montage, I structured the video so multiple gamer creators appear to complete each other’s sentences, forming one continuous narrative about the app. This approach increased clarity, pacing, and engagement while preserving the energy and personality of each creator.
The final result is a high-energy vertical video optimized for short attention spans, designed to hook viewers immediately and carry them through to a clear branded ending.
Narrative & Editing Approach
A key challenge was weaving together multiple creator videos without altering intent or meaning. While clips were tightly edited and intercut for rhythm and flow, each sentence was preserved in context to ensure creators were not misrepresented.
The structure follows a social-first narrative arc:
- Hook: Immediate attention-grabbing statement in the first seconds
- Montage: Creators finishing each other’s thoughts, reinforcing core features and value
- Final Punch: Strong branded moment with clear call to action
This approach allowed the video to feel conversational and organic, rather than scripted or overly promotional.
Motion, Sound & Platform Optimization
The video was designed specifically for vertical social platforms, incorporating:
- Fast-paced jump cuts and beat-matched edits
- Bold, readable subtitles placed within platform-safe zones
- Subtle motion graphics and logo moments to reinforce branding without overpowering content
- Iterative pacing adjustments to optimize retention across 25–45 second formats
Multiple versions were produced and refined through feedback to optimize hook strength, timing, music, subtitle clarity, and branding presence.
My Role & Responsibilities
- Concept Development: Defined the sentence-continuation narrative structure
- Video Editing: Selected, cut, and sequenced creator clips for clarity and pacing
- Editorial Integrity: Ensured all creator statements remained truthful and unaltered in meaning
- Motion Graphics: Added branded motion elements, transitions, and on-screen emphasis
- Sound Design: Integrated music, cleaned creator audio, and added supporting SFX
- Platform Optimization: Adapted edits, captions, and layouts for TikTok and Instagram formats
- Iteration & Refinement: Delivered multiple versions based on stakeholder and agency feedback
Outcome
The final video delivered a clear, engaging introduction to DUBS using real creator voices, balancing high-energy social editing with ethical storytelling. The project demonstrates strong narrative thinking, social-platform fluency, and the ability to shape complex multi-source content into a cohesive motion system.